![]() ![]() Importance of PESTEL Analysis in Strategy Management & Planning Process Related Areas : Customers, Decision making, Social responsibilityĬase Study Solution & Analysis of Pepsi-Lipton Brisk It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads and social) media.Ĭase Authors : Thales S. The decisions are: creative, media and metrics selection. To maximize their effectiveness, color cases should be printed in color.This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. PESTEL analysis is mainly the assessment of macro environment factors.Ĭase Description of Pepsi-Lipton Brisk Case Study The three inter-related environments are – industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Managers at Brisk Lipton need to examine three inter-related environments in order to come up with an effective strategy. Teixeira, Alison Caverly and shed light on critical areas in field of Sales & Marketing, Customers, Decision making, Social responsibility that the protagonist in the case study is facing. Pepsi-Lipton Brisk case study (referred as “Brisk Lipton” for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Sales & Marketing and strategic management. ![]() Pepsi-Lipton Brisk case study PESTEL analysis includes macro environment factors that impact the overall business environment – Political, Economic, Social, Technological, Environmental, and Legal factors. We specialize at providing professional PESTEL analysis & other strategic management MBA resources. What is PESTEL / PEST / STEP Analysis? How you can use PESTEL Analysis for Pepsi-Lipton Brisk Definition of PESTEL / PEST / STEP Analysis ![]()
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